Digital Signage ROI Calculator
Estimate the financial impact of a digital signage deployment for your business. Adjust the inputs below to match your situation and see projected savings, revenue uplift and payback period update in real time.
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Projected Results
Total hardware investment $6,000
Monthly savings on print $640
Monthly revenue uplift $675
Total monthly benefit $1,315
Payback period 4.6 months
3-year ROI 688%
3-year total savings $47,340
Methodology & Assumptions
- Print savings: We assume digital signage eliminates 80% of your current print and static signage costs. Some printed materials such as business cards and packaging will remain.
- Revenue uplift: Calculated as monthly foot traffic multiplied by your average transaction value, multiplied by your chosen uplift percentage, multiplied by a 2% conversion rate assumption. This models additional revenue from customers influenced by digital signage content.
- Payback period: Total hardware investment divided by total monthly benefit. This does not account for installation, CMS software or content creation costs, which vary by deployment.
- 3-year ROI: Total benefit over 36 months minus hardware cost, divided by hardware cost, expressed as a percentage.
- 3-year total savings: Total monthly benefit multiplied by 36 months.
These figures are estimates based on industry benchmarks. Actual results vary depending on content quality, screen placement, industry and customer demographics.
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